SME100® CEO Academy

An entrepreneurial intellectual growth programme


Exchange of memorandum between Business Media International & HELP University.

 

SME100® CEO Academy

The Academy is the next initiative of SME100® as a growth partner to promote even greater acceleration for SMEs in Malaysia. To enable SME100® Winners to compete beyond entrepreneurial instincts, the Academy is a learning programme targeting the ability to make informed decisions, lead on an intellectual level. For quality assurance, the initiative will also partner with accredited education partners to tailor a learning programme befitting top entrepreneurs of Malaysia.

An investment in knowledge pays the best interest.
~Benjamin Franklin (Founding father of the United States)

The Module

The SME100® CEO Academy features a 6-course programme. Each course will focus on a different aspect of entrepreneurial needs, extending across business analytics, financial management, business modelling, marketing strategy, corporate innovation, and operational optimisation just to name a few. The programme will come to incorporate full-day workshops and seminars extending from 30 to 120 participants in size. Course participation certification is issued at the end of every workshop or seminar. Upon completion of all 6 courses, each participant will also receive an Executive Diploma Certification issued collaboratively by the SME100® organiser and our education partner.

Being educated means to prefer the best not only to the worst but to the second best. ~William Lyon Phelps (American author, critic and scholar)

Below are information and registration for each Module

Business Model Generation by Mr Tung Siak Leng

Course Synopsis

Good Business Model remains essential to every successful business, whether it’s for a new venture or an established company. However, very few companies truly understand what constitute a good business model – “who is their “real” customer, what does the customer value, how to make money for their business and how they can deliver value to their customers at the right cost.

Many businesses are now faced with the harsh reality that their business model is no longer serving their businesses and they need to design new business model and strategies to compete more successfully.

The course provides participants with a true and tested methodology – The Alexander Osterwalder Business Model Canvass to educate the participants who are interested in developing, testing and validating business models and value proposition to start new businesses or increase innovation in an existing business.

Outcomes

  • Understanding the critical success factors of a business
  • Understanding the different types of business models in the market such a Unbundled Business Model, The Long Tail; Multi Sided Platform; Free Business Model and Open Business Model
  • Learn how to systematically map each of the 9 elements required of the Business Model Canvas to real business components
  • Able to substantially describe, evaluate and discuss their company business model suing the Business Model Canvass and construct new or improved business model and plan for their companies.
  • Able to identify business strategies to implement their business model

Hours: 8

Register now

Leaders as Performance Coach

Course Synopsis

This workshop is specifically designed to equip leaders with coaching competencies that will enable them to coach team members with regards to their career and professional development goals. Coaching aligns expectations, clarifies performance and development goals for individuals who are being coached.

This results intrinsic motivation to perform better. Respect and trust levels increase in teams that promote a coaching culture among their leaders and followers.

Coaching as a leadership initiative empowers followers to be more creative and innovative. Coaching creates a strong and positive engagement which translates into a high - performance culture.

Introduction to Coaching

  • Define Coaching
  • Difference between Coaching and other approaches for development
  • Benefits of Coaching for individuals and Organisation
  • Role and responsibilities of a Coach
  • Coaching code of ethics

Coaching Tools

  • Coaching Questions
  • Levels of Listening
  • Clarifying Tools
  • Power of Silence
  • Edifying potential

Coaching Process & Model

  • Solution Focus vs Problem Centered Process
  • Divergence & Convergence Process
  • R.E.S.P.E.C.T Coaching Model
  • Applying coaching tools for mentoring

Coaching Practicum

  • Coaching Lab
  • Reflective Learning process
  • Personal Journaling

Hours: 8

Register now

Financial Management by Ms Wong Yin Wah

Course Synopsis

The objective of this course is to provide entrepreneurs with an integrated set of concepts and applications drawn from entrepreneurship, finance and accounting that will provide understanding of the financial environment in which these firms exist.

We focus on: (1) use of financial statement for ratio analysis; (2) application of operation techniques to examples of small businesses including capital budgeting and working capital management; and (3) discussion of current financial management issues for entrepreneurs including risk management and tax planning

Outcomes

  • To understand the structure and content of financial reports. To draw conclusions from the analysis of financial reports and information.
  • To understand the importance of cash flows in the different stages of new project innovation and firm life cycle.
  • To understand how capital projects, new ventures and innovations might be financed.
  • To gain an understanding of various forms of ‘risk’, including financial and operating risks for new innovation projects.

Hours: 8

Register now

Digital Marketing Transformation

Course Synopsis

This workshop is custom designed for Management level and Managers who wish to understand digital business transformation, create digital marketing funnels within organization functions to get more leads and expand client base.

The workshop will allow you to understand how to leverage on Digital Marketing to get results fast on the Internet.

Today your business success is largely dependent on your online presence. In fact, 86% of consumers will use the information they find online to help them decide what to purchase and who to purchase it from.

Business owners are left without practical answers to questions such as:
  • How can our customers find us online?
  • Does our website encourage visitors to contact us?
  • What social media platforms should we be using?
  • How do we attract new customers?

Outcomes

  • Guide the participant to consult their client on how the traditional business can harness the power of digital marketing.
  • Guide the participant to consult their client on how to grow and expand the business rapidly in the digital world.
  • Guide the participant to have a better understanding on the overall Digital Customer Journey.
  • Guide the participant to share the latest trend and digital marketing tools in the market to their clients. Get many ideas on how to promote a local business through digital channels.
  • Develop your online brand by creating and promoting relevant content.
  • Build solid relationships online, ensuring client satisfaction and repeat business.
  • Adapt the tone, style and type of your content based on your target audience.
  • Optimize territory and pipeline analysis and define growth strategies.
  • Maximize the impact of your digital selling with the use of digital tools and social media platforms.
  • Understand how to lead the implementation of a digital sales strategy in your organization.
  • Acquire more qualified prospects.
  • Increase your conversion rate.

Hours: 8

Register now

Sales Management by Hanzo

Course Synopsis

White Belt
Shogun Target
  • My team’s result is my result
  • My Job is to get my team to do what I can do or what I want them to do.
Goal Setting Fundamentals
  • Revenue goals
  • Personal goals
  • Professional goals
  • Activity goals
  • No of leads, calls, appointments, potentials, follow-ups.
Sales Strategies
Increase leads & enquiries
  • Exhibitions
  • Referrals
  • Email marketing
  • SEO strategies
  • Social media (B2C)
  • Workshops
  • Seminars
  • Networking
  • Target new segment
  • Target new era
Conversion strategies
  • Understand client pain
  • Closing skills
  • Relationships
  • Follow-up
  • Justify with ROI
  • Testimonials
  • High persuasion
  • Value selling
Shogun Action Plan
Participants will be given an action plan for them to go back to the workplace to implement.


Black Belt
Tough Times: Communication
  • Weekly review on target vs actual.
  • Monitoring on activities vs results.
  • Outcome: team did it and got results
  • Outcome:team did it and no results
  • Outcome: team never did it
Tough Times: Motivation
  • Motivating with vision
  • Team motivation vs individual motivation
  • How to motivate anyone in tough times.
Tough Times: Development
  • How to improve sales team’s performance
  • How to deal with under-performers
  • How to plan your development plan for your sales team
  • How to coach your sales team in tough times
Tough Times: Celebrations
  • How to celebrate successes big or small
  • How to execute reward and recognition
  • How to praise and boost the morale of your team
  • How to run a sales contest, create exciting themes and conventions.
Tough Times: Action Plan
How to ensure targets are achieved in tough times.

Hours: 8

Register now

Design Thinking, Igniting Right Brain Creativity, Revolutionize Our Thought Process by Raj. K

Course Synopsis

What Is Design Thinking?
  • A framework/methodology/process for problem solving usually leaning towards solution based approach to a problem or a need
  • End user focused
  • Iterative Improvements
  • Multidisciplinary collaboration
Why Design Thinking?
  • Customers pay our salary. Customer needs and wants dictate our direction. Embracing empathy is not an option and DT provides the best tool
  • Unconditions old school believe that we need to get to the root of all problem. Sometimes its best to design solutions instead of investing time in root causing.
  • Fail Early and Succeed Sooner’ with DT approach. Prototyping and iterative nature of solutions builds immunity to Fear of Failure
  • Provides a disruptive solution – Divergent Solution instead of the conventional convergent solution: seat bed of Innovation!
  • Integrative thinking enables solution to be built upon essence of multiple options.

Outcomes

How You Will Benefit?
  • Take a structured approach to problem solving and identifying needs. Quicker solution translates to ($) cost avoidance!
  • Discover real issues, develop and design innovative yet pragmatic solutions.
  • Avoid pitfall of ‘mistaken solution’ or be encumbered by analysis paralysis. Faster ‘time to fix and time to market’!
  • Apply a proven protocol for ‘decision making’. ‘Done is better than Perfection’
  • Develop innovative solutions by ‘building’ your way forward. Innovation is market leadership!

Hours: 8

Register now

Our Education Partner – HELP University ELM Graduate School

HELP University ELM Graduate School is a wholly owned division of HELP that focuses on graduate studies and executive education. ELM offers a number of courses for both adult learners and graduates. ELM Graduate School is also equipped with the facilities and know-how to deliver on the education component of the SME100® CEO Academy.

One's character is an accumulation of habits the way we think, act and conduct ourselves. ~Datuk Dr Paul Chan (HELP University president and vice-chancellor)

*More about HELP University ELM Graduate School

More Info
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Who Can Enrol?

The Academy is an initiative uniquely designed for the SME100® Awards Fast Moving Companies 2018 Winners. All participants of the programme will be the respective business owners of the award recipient or assigned professional representatives. The programme is not opened to the general public.

Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family. Kofi Annan (Ex-Secretary-General of the United Nations)


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