Purpose-Driven Thailand’s Kaniva® Elevates Premium Pet Care

Founded in 2020 under Pet Protect Food Co., Ltd, Kaniva® is a pioneering Thai pet nutrition company created by brothers Nitipong and Jaruwat Laohavisit. Inspired by their personal experience as pet lovers and retailers, Kaniva® was established with a clear mission: to ensure every pet enjoys a healthy, happy and fulfilling life.

Combining heartfelt purpose with scientific precision, Kaniva® has rapidly become a leading brand in Thailand’s premium pet food segment and is expanding its presence internationally.

Kaniva® distinguishes itself through its philosophy of “visible nutrition” and "emotional connection". Each product is designed to deliver tangible health benefits while enhancing the joy of feeding.

Flagship offerings include the Vitamin Ball wet food, Creamy Freeze Bits and Holistic Grain-Free formulas, all crafted from non-GMO, high-quality ingredients, which reflects Kaniva®’s commitment to blending science, quality and care, ensuring pets receive nutrition that is both effective and enjoyable.

Being named an ASEAN SME100 Award recipient is more than an accolade for Kaniva®, it is a validation of the company’s mission to create a Thai-born brand capable of standing proudly on the global stage.

The award recognises the trust of Kaniva®’s customers and the dedication of its team, whose focus on quality, innovation and customer engagement has driven the brand’s rapid growth.

Innovation is embedded in every aspect of Kaniva®’s operations as the company continuously invests in research and development, collaborating with veterinarians and nutrition experts to refine formulations and introduce new products.

Rigorous in-house testing and quality control ensure that every batch meets the highest safety and performance standards. For Kaniva®, experimentation is not merely a risk – it is a responsibility to continually evolve and improve pet nutrition.

Kaniva®’s commitment to sustainability extends beyond its products. The company prioritises eco-conscious production practices to minimise environmental impact and actively supports animal welfare initiatives.

Efforts include donating food to shelters, running educational campaigns on responsible pet ownership and fostering a community centered on compassion. Through these programmes, Kaniva® aims to create a positive, lasting impact on both pets and the communities they inhabit.

From its origins in Thailand, Kaniva® has expanded to over 20 countries worldwide, with the goal of improving pet nutrition globally. Guided by the principle “Because Pets Matter,” the company continues to innovate, educate and inspire pet families, building a brand that is as trusted for its scientific rigor as it is for its heart.

Moreover, Kaniva® exemplifies how purpose-driven innovation, customer trust, and sustainability can converge to create meaningful impact. With a strong foundation in science, compassion and international-quality standards, Kaniva® is not just shaping the future of pet nutrition in Thailand – it is setting a global benchmark, one bowl at a time.