Intheory Design is an interior design studio based in Singapore, dedicated to delivering thoughtfully crafted, concept-driven spaces that reflect the distinct personalities and lifestyles of our clients. With a strong foundation in design theory and cultural sensitivity, its work spans residential and commercial projects, each grounded in a refined aesthetic and enduring functionality.

What differentiates Intheory Design from others in the industry is its narrative-led design approach. Rather than following trends, the team focuses on deeply understanding their clients’ values, heritage, and aspirations to inform every aspect of the design. This allows the team to create bespoke environments that are visually compelling with a strong conceptual foundation

Being recognised by the SME100 Award is a significant milestone for the studio. It affirms the dedication, creativity, and integrity it brings to its work and highlights the studio’s position as a growing, design-led business in a competitive landscape. This recognition is both an honour and a motivation to continue pursuing excellence while staying true to its design philosophy.

Innovation is integral to Intheory Design’s practice. It actively embraces new materials, technologies, and digital tools to enhance both design process and client experience. The studio’s projects often include unique spatial solutions, experimental textures, and purposeful integration of design elements — all guided by a commitment to originality and continuous improvement.

Sustainability and corporate responsibility are core to Intheory Design’s long-term vision. The company prioritises sustainable sourcing, low-waste construction methods and design for durability to reduce its environmental footprint. In addition, Intheory Design is developing community engagement initiatives, including mentorship opportunities for aspiring designers to support and celebrate Singapore’s creative economy.

As Intheory Design continues to grow, its goal remains clear: to design spaces that are intentional, innovative, and impactful. The SME100 Award reinforces the team’s belief that design is not only about aesthetics, but about creating environments that enrich lives and communities. Intheory Design is committed to delivering excellence — in concept, execution, and service.