CAT AND PILLAR PTE LTD
Awards and Recognition:
2026
Company details
CEO/Director’s Name
Tan Yan Shao
Designation
CEO
Address
9 Tai Seng Link,
Singapore 534053
9 Tai Seng Link, Singapore 534053
Website
Cat and Pillar Pte Ltd is a Singapore-based intellectual property firm that specialises in trademark registration, trademark renewal and global brand protection. The firm was founded to make trademark protection clear, honest and accessible to business owners.
Before founding the firm, chief executive officer Tan Yan Shao spent close to a decade at IPOS, where he assessed thousands of trademark applications, handled complex registrability issues and was involved in the cornerstone of the modernisation of IPOS filing, search and examination systems.
His experience gives the firm a rare understanding of how trademark applications are examined in practice.
What sets the firm apart is the depth of practical examination experience behind its work. Cat and Pillar apply insights from Yan Shao’s examination experience from the very start of each matter.
Every application begins with a careful trademark search and assessment, followed by precise drafting aimed at reducing objections while securing the broadest protection reasonably available.
“Far from treating it as a form-filling exercise, we craft trademark registrations for the broadest protection available by weighing the client's business model, future expansion plans, brand usage and the registrability of each logo element.
“The result is a smoother and more reliable trademark registration process, yielding trademark registrations that are more robust and defensible, built on getting things right early rather than fixing problems later,” Yan Shao explained.
Due to this, Cat and Pillar received recognition from a number of leading intellectual property and business platforms. The firm has been ranked by IP STARS as a Trusted Talent, while Yan Shao has been recognised by both WTR 1000 and IP STARS as a Trademark Star.
Moreover, being recognised by winning the SME100 Award is especially meaningful because it solidifies the firm’s belief that deep expertise and accessible service can go hand in hand.
It also reflects the trust that clients place in Cat and Pillar to protect the brands, products and reputations that the team has worked hard to build.
Innovation, for Cat and Pillar, comes from experience rather than novelty. Drawing on Yan Shao’s examination background and systems experience at IPOS, the firm continues to refine its methods and processes to allow clients to receive clearer advice, stronger applications and a smoother experience.
As the firm grows, it continues to remain mindful of its responsibility to the wider business community. Hence, Cat and Pillar is committed to making intellectual property protection more accessible to SMEs and providing clear, reliable Singapore trademark services for businesses seeking trademark registration in Singapore and beyond.
Before founding the firm, chief executive officer Tan Yan Shao spent close to a decade at IPOS, where he assessed thousands of trademark applications, handled complex registrability issues and was involved in the cornerstone of the modernisation of IPOS filing, search and examination systems.
His experience gives the firm a rare understanding of how trademark applications are examined in practice.
What sets the firm apart is the depth of practical examination experience behind its work. Cat and Pillar apply insights from Yan Shao’s examination experience from the very start of each matter.
Every application begins with a careful trademark search and assessment, followed by precise drafting aimed at reducing objections while securing the broadest protection reasonably available.
“Far from treating it as a form-filling exercise, we craft trademark registrations for the broadest protection available by weighing the client's business model, future expansion plans, brand usage and the registrability of each logo element.
“The result is a smoother and more reliable trademark registration process, yielding trademark registrations that are more robust and defensible, built on getting things right early rather than fixing problems later,” Yan Shao explained.
Due to this, Cat and Pillar received recognition from a number of leading intellectual property and business platforms. The firm has been ranked by IP STARS as a Trusted Talent, while Yan Shao has been recognised by both WTR 1000 and IP STARS as a Trademark Star.
Moreover, being recognised by winning the SME100 Award is especially meaningful because it solidifies the firm’s belief that deep expertise and accessible service can go hand in hand.
It also reflects the trust that clients place in Cat and Pillar to protect the brands, products and reputations that the team has worked hard to build.
Innovation, for Cat and Pillar, comes from experience rather than novelty. Drawing on Yan Shao’s examination background and systems experience at IPOS, the firm continues to refine its methods and processes to allow clients to receive clearer advice, stronger applications and a smoother experience.
As the firm grows, it continues to remain mindful of its responsibility to the wider business community. Hence, Cat and Pillar is committed to making intellectual property protection more accessible to SMEs and providing clear, reliable Singapore trademark services for businesses seeking trademark registration in Singapore and beyond.