Hustle & Bustle (H&B) is an immersive storytelling and edutainment group based in Singapore, Kuala Lumpur and Ho Chi Minh, that has curated unique event campaigns and groundbreaking experiences that seamlessly blend arts, culture and technology. These include the Fullerton Concours d’Elegance, Southeast Asia’s first of its kind premier celebration of the automobile, and Dale Chihuly: Glass in Bloom, Dale Chihuly’s first major garden exhibition in Asia amid the COVID-19 pandemic. H&B also organised the highly raved Van Gogh: The Immersive Experience, the first in Southeast Asia.

Today, H&B’s team of Brand Custodians, Community Builders and Event Innovators looks to bring its brand of ingenuity and originality to the rest of Asia.

What truly distinguishes H&B is its commitment to making each experience not just memorable, but also meaningful and educational. This approach to bring people closer to each other and to their passions and aspirations sets us apart in a market where many focus merely on entertainment.

“We are deeply honoured by this recognition, which not only acknowledges our team’s hard work but also strengthens our resolve to continue our innovative pursuits,” shares Michael Lee, CEO of H&B, on the SME100 Award. “This award enhances our credibility and supports our strategic goal to expand into new markets, ensuring we can bring more impactful experiences to a wider audience.”

Innovation and experimentation are at the core of H&B. The company continually explores new technologies and ideas, applying them in creative ways to enhance storytelling. Through innovative uses of technology like virtual reality and captivating gaming elements, the team creates narratives that resonate deeply with its audience, fostering connections that extend beyond the event itself.

Sustainability and corporate social responsibility are deeply woven into the company’s operations. It strives to make art accessible to all, hosting special tours for diverse groups including the elderly, underprivileged children, and those with disabilities, ensuring everyone can experience the transformative power of art. H&B’s collaborations, like the venue partnership for the Children for Children annual fundraiser, help raise significant funds for The Business Times Budding Artists Fund, which provides free arts courses to underprivileged children. Looking ahead, the company’s CSR efforts will focus on supporting children from underprivileged backgrounds, troubled youths, and artists with disabilities, reflecting its commitment to using its platform for social good.