SME100® CEO Academy

The SME100 CEO Academy is an initiative of SME100® as a growth partner to promote even greater acceleration for SMEs. To enable SME100® Winners to compete regionally and beyond entrepreneurial instincts, the Academy is a learning programme specially curated to enhance various aspects of business operations and growth.

An investment in knowledge pays the best interest.
~Benjamin Franklin (Founding father of the United States)

2025 Program

The 2025 SME100® CEO Academy features a 6-course programme aptly titled *The Ultimate Blueprint to Success for SMEs. Each course will focus on a different aspect of entrepreneurial needs, such as attracting and developing top talent, improving processes across the value stream, driving AI integration, planning strategically for brand expansion, preparing for IPO readiness, and aligning with sustainability goals.

Below are the information for each Module



Financial Strategic Management

Date: 11th September 2025
Time: 10 AM
Facilitator: Dr Steven Liew

Course Synopsis

This course will guide you step by step using simulation approach to managing profit & cash flow, investment, budgeting processes & read financial statements & taxation issues. The participants will also be guided through the practical steps that should be taken from the start of business, and how to respond should they come under Audit or Investigation. Free practical well evaluated excel templates are provided.

Course Objectives

By the end of this course you will be able to (practical hands-on experience)
  • How to manage your profit & loss & cash flow position
  • How to design your working capital requirement
  • How to plan your budgets
  • Using goal seek to hit management expectations on sales, profit & cash flow.
  • Updates on tax deductions (allowance vs non-allowance expenses)
  • Understand the principles in computation of corporate tax.


Building an Award Winning Team

Date: 26th September 2025
Time: 10 AM
Facilitator: Maresa Ng

Course Synopsis

This course will equip you with essential tools and strategies to create a highly motivated and engaged team. You'll dive into practical techniques for motivating and driving change within your organisation.

Additionally, you'll gain insights into effective coaching methodologies, both for your team members and for developing coaching capabilities within your leadership team. By the end of the session, you'll be equipped to foster a more accountable and engaged team environment through the power of effective coaching.

Course Objectives

By the end of this course you will be able to (practical hands-on experience)
  • Learn how to Motivate and Create Change in your Team & Organization
  • Discover how to Coach your Team, and how to Create the Coaching in your Leadership Teams
  • Learn how to Increase the Team's Engagement through better Accountability and Effective Coaching


Becoming an ESG Ready Company

Date: 10th October 2025
Time: 10 AM
Facilitator: Pravena K

Course Synopsis

This course deliberates the importance of ESG and Sustainability and Climate Change in relation to businesses and organisations. It aims for the learner to have a look at the importance of natural resources, the challenges caused by the lack of them and the impact it has on the community, country and the planet and how businesses play an important role in the ecosystem.

Course Objectives

By the end of this course you will be able to (practical hands-on experience)
  • Understand the principles of sustainability and their importance for future business resilience.
  • Implement sustainable practices in daily business operations.
  • Develop strategies to reduce environmental impact.
  • Engage in community and social initiatives to enhance business reputation.
  • Ensure ethical and responsible business operations.
  • Align business goals with long-term sustainability objectives to ensure future growth and stability.


Building a World Class Corporate Brand

Date: 24th October 2025
Time: 10 AM
Facilitator: Casey Tee

Course Synopsis

The Three Kingdoms era of Chinese history around 220 A.D offers profound lessons in leadership, strategy, and governance. The legendary figures from this period—Cao Cao, Liu Bei, Zhuge Liang, Sima Yi, Guan Yu and Sun Quan—provide timeless insights that can be applied to modern corporate branding. This course will explore how the strategies and principles used by these historical figures can help businesses create and sustain a world-class corporate brand.

Course Objectives

By the end of this course you will be able to (practical hands-on experience)
  • Understand the core principles of branding and how they align with strategies from the Three Kingdoms era.
  • Learn how to apply the lessons from Cao Cao, Liu Bei, Zhuge Liang, Sima Yi, and Guan Yu to corporate branding.
  • Develop practical strategies for building and sustaining a strong corporate brand.
  • Explore real-world examples of successful branding inspired by these historical figures.


The CEO's AI Advantage: From Market Intelligence to Deal Closure

Date: 7th November 2025
Time: 10 AM
Facilitator: Wan Yuee

Course Synopsis

This intensive, hands-on masterclass is designed exclusively for CEOs and business leaders who are ready to harness AI's power without the complexity, buzzwords, or massive resource investments

Course Objectives

  • Master AI-powered market research techniques that outpace traditional methods
  • Learn to transform internal business data into strategic insights and actionable intelligence
  • Explore proven AI tools for prospect analysis and presentation excellence
  • Build your personalized AI toolkit for immediate business implementation


Driving Digital Transformation & Innovation

Date: 21st November 2025
Time: 10 AM
Facilitator: Roselin Das

Course Synopsis

In today’s fast-moving digital economy, CEOs don’t need more theory—they need clarity, speed, and results. This high-impact, hands-on masterclass is built exclusively for decision-makers who are ready to lead digital change without drowning in tech jargon or relying on big teams.

Course Objectives

By the end of this course you will be able to (practical hands-on experience)
  • Understand key trends in digital transformation
  • Learn two easy-to-implement digital marketing strategies
  • Understand how to set up automated marketing flows that bring in leads
  • Identify digital gaps and apply fast fixes in your business

Our Education Partner – HELP University ELM Graduate School

HELP University ELM Graduate School is a wholly owned division of HELP that focuses on graduate studies and executive education. ELM offers a number of courses for both adult learners and graduates. ELM Graduate School is also equipped with the facilities and know-how to deliver on the education component of the SME100® CEO Academy.

*More about HELP University ELM Graduate School

More Info

Who Can Enrol?

The Academy is an initiative uniquely designed for SME100® Awards winners. All participants of the program will be the respective business owners of the award recipient or assigned team members. The program is not opened to the general public.

Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family. Kofi Annan (Ex-Secretary-General of the United Nations)


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