BOYE LOGICAL (M) SDN BHD

Awards and Recognition:

2022

Company details

CEO/Director’s Name

NG GAIK LOOI

Designation

Managing Director

Address

1634, Jalan Perusahaan (Auto City),
Prai Industrial Estate, 13600 Prai,
Penang, Malaysia

1634, Jalan Perusahaan (Auto City), Prai Industrial Estate, 13600 Prai, Penang, Malaysia

Head Count

Website

Info

Boye Logical (M) Sdn. Bhd. was established in 2004. The company started with only 3 core members with its primary core business in the supply and design of photopolymer printing plates to the corrugated carton box industry. Subsequently, the company expanded to corporate gifts and premium products as well as advertising design special printing products in 2007. Boye supplies a wide selection of quality corporate gifts which are suitable for different occasions such as annual dinners, souvenirs, product launching and promotional events. From luxury corporate gifts to inexpensive items for promotional giveaways, Boye caters to every need and budget with high quality products at a very reasonable prices.

Boye is built on a foundation of business integrity and production excellence. The company’s Vision is to be a well- recognized brand for promotional corporate gifts and premium products locally and globally while its mission is to provide quality products with distinctive designs and functions in cost-effective models. Majority of Boye’s clients are large corporation (MNC) but at the same time it also serves SMEs and end to end users.

There are no secrets to success. It takes sweat, determination and hard work. The more we work, the more we learn from experiences. Every successful person has a painful story. Every painful story has a successful ending. Accept the pain and get ready for success.

In 2009, Boye was appointed by DHL Express Malaysia, the world’s leading logistics company reseller and opened its first service point outlet in Auto-city, Juru, Penang. To meet the growing demand for courier services, Boye opened another service point outlet in Krystal Point, Bayan Lepas, Penang in 2014 and has grown significantly since then. As a result, the company expanded another 2 outlets in Pulau Tikus, Penang in 2020 and Nibong Tebal, Penang in 2021. Today, Boye has a total of four DHL service point outlets in Penang. The company’s core team members have increased to around 20. Boye plans to open another 2 outlets within the next one to two years and more outlets in the near future. In 2019, Boye was awarded by DHL on a “Longer Partnership” and this has further enhanced the company’s strong and good business rapport.

Boye prioritizes customer satisfaction as a way to build solid relationship with customers. The company also emphasizes on the training of employee to enable them to deliver a brand-consistent customer experience and impress customers at every level.

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