YCSG INDUSTRIAL SDN BHD
Awards and Recognition:
2022
Company details
CEO/Director’s Name
IVAN CHEE YOOK CHIANG
Designation
Chief Executive Officer
Address
2210, Lorong IKS Bukit Minyak 1,
Taman IKS Bukit Minyak, 14000
Bukit Mertajam, Pulau Pinang,
Malaysia
2210, Lorong IKS Bukit Minyak 1, Taman IKS Bukit Minyak, 14000 Bukit Mertajam, Pulau Pinang, Malaysia
Head Count
160
Website
YCSG INDUSTRIAL SDN BHD (2005) formerly known as Yook Chiang Skilled Goldsmith.
With unyielding spirit towards gold jewellery, Mr Chee Yook Chiang, a 2nd generation jeweller,
established Yook Chiang Skill Goldsmith in year 1988. The company’s humbly began as a oneman
show in a tiny rooms, later become couple operation after the wife joint.
In 2004, Mr Chee has develops a great breakthrough in production line, switching handmade operation into machine made. Mr Chee has flown to the city of gold, Vicenza several times for excursion. Every trip was very fruitful, as Mr Chee invested new world class machines to boost the production output, new skill and techniques. With the master skill and talents in mechanical modification, Mr Chee has pushed the company productivity and resource to another brand new height, to reach the maximum efficiency and product quality, not to mention some new inventions contributed to the gold jewellery industry, such as hollow chain technology.
In 2004, Mr Chee has develops a great breakthrough in production line, switching handmade operation into machine made. Mr Chee has flown to the city of gold, Vicenza several times for excursion. Every trip was very fruitful, as Mr Chee invested new world class machines to boost the production output, new skill and techniques. With the master skill and talents in mechanical modification, Mr Chee has pushed the company productivity and resource to another brand new height, to reach the maximum efficiency and product quality, not to mention some new inventions contributed to the gold jewellery industry, such as hollow chain technology.
The company has transferred from sole proprietorship into Sendirian Berhad, to form what is
now known as YCSG in 2005. Numbers of the team has also grown drastically from 1 to 30,
moving out from rooms into a three storeys commercial lot. This is the first property asset the
company purchased. Finally the group has officially transferred to become a small factory.
For only half a decade time, the three storey is no longer sufficient to fit 200 employees with the rising numbers of machine. Thus, the company has purchased and moved into an acre independent manufacturing plant. With this scale of operation, the company realised the needs to hire talents to manage the company. Thus, a proper hierarchy organizational structure is slowly formed and Mr Chee has appointed as the CEO of the company.
Throughout the years, the team has never stop to inspire and bring out the creativity, which lead to a sharp rise in the graph of company performance. The company hit big when they introduced Hollow technologies into gold jewelleries, producing super lightweight chains, propelling YCSG to the forefront of the gold industry. This is where YCSG tagline came from, “Be Amazed by the Featherlight Weight Jewellery”.
Besides products and technological revolution, the company has made a big decision in the distribution channel. In 2011, YCSG has established own wholesale team on both domestic and international market. With one distribution channel reduced from two to one-level channel, allowing the company to approach retails directly, which able to lower the security risk, shorten the lead time to reach end user, increase the sales and financial cycle, last but not least to maximize the company profit.
For only half a decade time, the three storey is no longer sufficient to fit 200 employees with the rising numbers of machine. Thus, the company has purchased and moved into an acre independent manufacturing plant. With this scale of operation, the company realised the needs to hire talents to manage the company. Thus, a proper hierarchy organizational structure is slowly formed and Mr Chee has appointed as the CEO of the company.
Throughout the years, the team has never stop to inspire and bring out the creativity, which lead to a sharp rise in the graph of company performance. The company hit big when they introduced Hollow technologies into gold jewelleries, producing super lightweight chains, propelling YCSG to the forefront of the gold industry. This is where YCSG tagline came from, “Be Amazed by the Featherlight Weight Jewellery”.
Besides products and technological revolution, the company has made a big decision in the distribution channel. In 2011, YCSG has established own wholesale team on both domestic and international market. With one distribution channel reduced from two to one-level channel, allowing the company to approach retails directly, which able to lower the security risk, shorten the lead time to reach end user, increase the sales and financial cycle, last but not least to maximize the company profit.
Winning in this SME100 means our company is willing to go longer, work harder, and give more than anyone else. In the past 30 years, our team has grown from 2 people to the current size. This award is definitely an important milestone for the company, as well as recognition and affirmation to everyone from the team. I believe this will be the major encouragement to motivate the team spirit to go beyond our limitations, to drive YCSG to another new height!
Two years ago, the swift and massive shock of the coronavirus
pandemic have plunged the global economy into a severe contraction,
that has been described as the deepest recession since the Second
World War. YCSG has reacted spontaneously and take adequate
measures to come up a feasible crisis management plan. Thus, a flying
colour resulting 300% revenue surged in 5 years time has proven the
strength of company’s core competencies.
To date, YCSG is proud to known as one of the leading manufacturer, wholesale supplier and exporter of gold jewelleries in Malaysia. Prompt delivery in bulk order, superb quality and excellent service are believes to be the major keys to made up the company’s fame and recognition. Our experience, advance machinery and deft craftsmen has earned us new avenues in the world of gold jewellery. In a short span of time we have carved a path in domestic and international market, as well as emerged as a trendsetter.
To date, YCSG is proud to known as one of the leading manufacturer, wholesale supplier and exporter of gold jewelleries in Malaysia. Prompt delivery in bulk order, superb quality and excellent service are believes to be the major keys to made up the company’s fame and recognition. Our experience, advance machinery and deft craftsmen has earned us new avenues in the world of gold jewellery. In a short span of time we have carved a path in domestic and international market, as well as emerged as a trendsetter.
Moving next, YCSG plan to expand business model from offline to
online, allowing more opportunities to tap onto a bigger market share,
especially international market such as Vietnam, Cambodia, and
Thailand. This year, 2022, YCSG committed to build own company
brands and looking forward to reach the peak of SME.
Vision of YCSG: Rebrand YCSG
Transform Company Business Model
Boost up Local & International Sales to 200%
Mission of YCSG: Improve Our Team Quality & Team Spirit
Improve Products Automation
Enhance Company Culture
Provide excellent customer service
Enhance Team Benefit & Team Training
Maintain 3Wins (Customers, Teams & Shareholders)
Vision of YCSG: Rebrand YCSG
Transform Company Business Model
Boost up Local & International Sales to 200%
Mission of YCSG: Improve Our Team Quality & Team Spirit
Improve Products Automation
Enhance Company Culture
Provide excellent customer service
Enhance Team Benefit & Team Training
Maintain 3Wins (Customers, Teams & Shareholders)
