Nibou Industries (M) Sdn. Bhd., established in 2004 in Malaysia, is now proudly managed by its second generation. With over 20 years of expertise in the food and beverage industry and automation, Nibou has become a leading provider of premium food and beverage products. Specializing in high-quality jellies and puddings, the company strives to go beyond ordinary snacks with a mission to establish a strong regional reputation. By elevating culinary creations, Nibou inspires chefs, bakers and dessert enthusiasts through a diverse range of offerings, from traditional favourites like hassle-free and yogurt-flavoured puddings to innovative formats like jelly crisps co-developed.

Nibou constantly pushes boundaries with a steadfast dedication to innovation and care, proving that jellies can be versatile, delicious and suitable for every lifestyle. As the first to market hassle-free jelly and pudding solutions, the company ensures its products are convenient, nutritious, and delightful. Its team of trained sales and marketing professionals provides seamless support, reinforcing Nibou’s commitment to excellence. With a proven track record, Nibou has successfully created four distinct brands—Nibou Jelly & Pudding, Bebee, Freshill and Drinme—demonstrating its ability to deliver beloved products.

Receiving the SME100® Award as one of the fastest-growing companies is a significant milestone for Nibou. This prestigious recognition validates over 20 years of pursuit of excellence, innovation and customer satisfaction. It serves as a motivation for the company to continue striving toward its mission of becoming a regional brand and consistently delivering value to its consumers.

Innovation and experimentation are deeply embedded in Nibou’s operations. From relaunching its flagship brand, Drinme, with a bold, modern identity to collaborating with creative partners like escape rooms and music festivals, Nibou continually explores unique ways to engage its audience. These efforts not only strengthen brand recognition but also drive sustainable growth.

Sustainability and corporate social responsibility are core to Nibou’s identity, guided by the founder’s philosophy of "gain from society, give back to society." Under the second generation’s leadership, the company has redefined its initiatives to align with the Sustainable Development Goals (SDGs), with a focus on youth empowerment and career-building activities. By supporting skill enhancement programs and youth-oriented initiatives, Nibou effectively combines business success with meaningful contributions to society.

As Nibou continues to grow, its core values of People, Innovation, and Efficiency (P.I.E) remain the foundation of its success, propelling the company toward new milestones in the F&B industry.