CRT INSIGHTS TECHNOLOGIES SDN BHD
Awards and Recognition:
2025
Company details
CEO
Ms. Florence Goh
COO
Ms. Sharon Kwan
Address
20-01, Jalan Eco Cascadia 6/2,
Taman Setia Indah,
81100 Johor Bahru, Johor
20-01, Jalan Eco Cascadia 6/2, Taman Setia Indah, 81100 Johor Bahru, Johor
Website
Introduction: Who We Are
CRT Insights Technologies Sdn. Bhd. (CRT) is a trusted partner for organizations on their digital transformation journey. Since 2006, we have specialized in enabling mid-market businesses to modernize operations through advanced ERP solutions, optimized processes, and strategic technology consulting. Combining deep technical expertise with strong business acumen and a people-first philosophy, we deliver implementations that are seamless, sustainable, and aligned with every client’s long-term vision.What Sets Us Apart
CRT stands out through a foundation of credibility, specialization, and integrity. As a Microsoft and Acumatica Certified Partner, our solutions are backed by globally recognized technology leaders. Our deep industry expertise—spanning manufacturing, pharmaceuticals, steel, trading, and construction—enables us to provide practical, tailored solutions that resolve real operational challenges.Our proprietary rapid-deployment methodology, “Live in 5,” accelerates ERP implementation timelines without compromising quality. Our proven track record across mid- to large-scale transformation projects reflects our reliability, innovation, and ability to deliver measurable outcomes.
Another defining strength is our women-led leadership culture, which brings empathy, discipline, and authenticity to every engagement. Guided by our core values of Care, Respect, and Trust (CRT), we foster a collaborative environment that prioritizes partnership, performance, and long-term success. For our clients, this means not only dependable technology solutions but also a meaningful, relationship-driven journey.
Significance of the SME100 Award
The SME100 Award holds deep significance for us. It represents recognition of excellence grounded in impact, humility, and consistent performance—qualities that define CRT. Receiving this award would affirm our dedication to purposeful innovation, thoughtful problem-solving, and relationship-centred success, all of which have shaped our journey since day one.Approach to Innovation and Experimentation
Innovation at CRT is fuelled by continuous learning and strategic experimentation. Every engagement becomes an opportunity to explore new ideas, refine methodologies, and adopt emerging cloud and AI technologies. Our agile mindset ensures our solutions remain future-ready, user-centric, and adaptable to evolving market demands. By embedding experimentation into our daily operations, we empower teams to iterate quickly, overcome challenges effectively, and deliver measurable value with speed and confidence.
Sustainability and Corporate Social Responsibility
Sustainability and ESG principles are integral to our growth strategy and operational culture:- Environment: We advocate a cloud-first approach to reduce hardware dependency and minimize carbon impact.
- Social: We invest in continuous learning, talent development, and balanced work-life integration to build a future-ready workforce.
- Governance: We operate with transparent processes and ethical leadership, ensuring accountability and trust.
- Community: We champion affordable SME digitization and digital literacy initiatives, enabling smaller businesses to access technology that drives sustainable progress.
Vision for the Future
As CRT expands across the Asia Pacific region, the SME100 Award would reinforce our mission to build intelligent, sustainable enterprises that lead with technology and humility. We aim to deepen our industry specialization, strengthen global technology partnerships, and further integrate ESG principles into digital transformation journeys. Every challenge inspires us to innovate with purpose, stay grounded in our values, and deliver outcomes that uplift people, empower businesses, and create long-lasting community impact.Conclusion
CRT’s success is anchored in capability, character, and a culture where innovation is balanced with integrity. From enabling mid-market enterprises with modern ERP platforms to embedding ESG principles into every engagement, we aspire to be a trusted, forward-thinking partner. The SME100 Award would be a meaningful endorsement of our commitment and would inspire us to continue driving transformational growth for organizations and communities across the region.
