CRILIGHT MARKETING (M) SDN BHD, the brand owner of MAXSON Malaysia, has grown into the country’s leading name in solar electric fencing solutions by consistently delivering reliability, safety, and innovation. Our unique selling proposition lies in our ability to combine advanced engineering with practical on-ground experience, supported by the fact that MAXSON Malaysia is the only Malaysian electric fencing brand certified by SGS, IEC and Suruhanjaya Tenaga. This level of compliance reflects our deep commitment to quality and positions us ahead of competitors who rely solely on imported or uncertified systems. Equally important, our nationwide customer support network and product education approach ensure that every client receives personalised guidance, creating a level of trust that has become the foundation of our brand.

The SME100 Award represents more than an achievement; it is a milestone validating the dedication, discipline and vision that have shaped our company since 2011. For us, this recognition signifies a moment of pride for our team, who continue to uphold professionalism and service excellence. More importantly, the award serves as a symbol of national recognition for a Malaysian-grown brand that aims to lead the region in sustainable security solutions. It strengthens our credibility among customers, business partners, and international markets as we work toward expanding into neighbouring countries.

Innovation is deeply embedded in how we operate. We continuously test, analyse, and refine our products based on real-world installation insights from our own subsidiary teams. This allows us to develop solutions that are not only technologically advanced but also highly practical for Malaysian terrain and conditions. Our newly invested factory in Klang further accelerates our R&D capabilities, empowering us to move into ‘Made in Malaysia’ energizer production and future export opportunities. Experimentation is encouraged within our team, especially in areas such as solar efficiency, smart monitoring, and sustainable materials.

Sustainability and corporate social responsibility form an essential part of our long-term vision. As a company involved in solar-powered security systems, we naturally emphasise energy-efficient technologies that reduce environmental impact. Our upcoming manufacturing operations will prioritise waste reduction, responsible sourcing, and greener production methods. We are also committed to supporting rural communities and agricultural sectors by offering safer, more affordable fencing solutions that protect livelihoods without harming wildlife. Through these initiatives, we aim to grow not only as a business but also as a responsible Malaysian brand contributing positively to society and the environment.