Double U


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The “SME100 Awards” is a business recognition awards event that recognizes and celebrates the small and medium enterprises which achieve the most innovative and fast growth in many countries like Indonesia, Malaysia, Singapore, and Vietnam around 20 industries or fields were selected. More than an award, SME100 serves as the pinnacle of trust and benchmark of reliability among business owners.


Overtaking thousands of candidates, Double U had been honored to become one of the Awards winners. This year was not easy, with tenacity, in silence, day after day, this year too Double U has demonstrated all its value, its resilience, its creative and generative capacity.

Double U was established in 2019 by Mr. Nguyen Huu Anh, Ms. Phan Tuong and Ms. Ton Nu Nhu Ngoc. Born with the original mission of narrowing the gap between pure music and advertisement, Double U provides marketing services to maximize the impact of music, entertainment and celebrities, direct to customers who are multi-industry brands. On the other hand, Double U pioneered comprehensive solutions for artists such as image-building strategy, product strategy, marketing communication plan, music distribution consulting…

Starting with 3 and now Double U has nearly 30 employees, a collection of enthusiastic, passionate, young people who try very hard to bring the most effective media and advertising solutions for customers. Double U has become a reliable partner of large enterprises in Vietnam such as Grab, CIMB, TIKI, Baemin, Unilever, Techcombank, Viettel Media, Pinetree Securities… and owns a commercial network for 40+ artists in Vietnam to help artists in exploiting and optimizing commercial value as well as cooperation with brands and partners, thereby bringing the best and most creative music products to the Vietnamese entertainment industry.

The SME100 Award recognizes our persistent efforts in orienting Double U to become one of the pioneering entertainment marketing agencies in Vietnam. This is a huge motivation for us to grow our celebrity commercial network beyond 40 current artists, as well as provide more innovative marketing solutions for our clients in the future.

Mr. Nguyen Huu Anh, CEO / Co-Founder
Artists that are exclusively under commercial management of Double U include: Min, Hoang Dung, Duc Phuc, JayKii, Hoang Oanh, Hua Kim Tuyen, Huynh Hien Nang, Kai Dinh, Ben Pham, Vu Thanh Van. Double U also signed a priority partnership with GOM Entertainment (Chi Pu), 6th Senses Entertainment (Dong Nhi, Ong Cao Thang, Song Luan, Tung Maru…), CMazor (Orange, Mew Amazing…), Great Entertainment (Lien Binh Phat, Masew, B Ray, Yen Tatoo, Bao Yen Rosie…), OnlyC Production, DaLAB, Bui Cong Nam, Quang Hung Master D, Truong Hoang Mai Anh…
Some successful music campaigns and generated a buzz for brands and artists by Double U such as “Em bé" (Baemin), Chi Pu Comeback (GOM Entertainment), Hoang Dung Live 25 square meters Session and Yen EP (Lirico Entertainment), Tram Cam Xuc (1989s Entertainment)… or explosive projects that Double U collaborated with Dentsu Redder such as Di De Tro Ve (Bitis's Hunter), Di Ve Nha (Honda Vietnam) , Mang Tien Ve Cho Me (Honda Vietnam), Em La Chau Bau (PNJ), Mlem Mlem (Chinsu), Co Chuyen Cung Chill (Beck's Ice), Tham Thuong Trom Nho (Samsung), Dan Ong Khong Noi (Sting) … Double U also manage the brand partnership in many outstanding music projects likes Tren Tinh Ban Duoi Tinh Yeu (Min), Ca Phe (Min), Doan Ket Moi (Hoang Dung), 3 Gio Sang (JayKii), Co Le Anh Chua Tung (OnlyC), Thuc Giac (DaLAB), Qua Khu Doi Hien Tai Don (Duc Phuc)...

Double U expects to innovate the marketing industry in Vietnam, take music and entertainment marketing to a new height, put forth an important step forward for the domestic entertainment industry as well as affirm the leading position.