Obor Safety provides solutions for industrial safety PPE (Personal Protection Equipment) supply. Its business model is more on B-to-B, wholesale and retail, and its targeted customers are blue collar employees. Obor Safety’s customers include government agencies such as KWSP, FGV and TNB and private companies like Hap Seng Land and Family Mart. Obor Safety is in the process of getting SIRIM certification for its safety vests. Obor Safety specializes in safety vest customization.

Despite the challenges of the Movement Control Order during the Covid19 pandemic, Obor Safety’s revenue has been growing 30 percent annually for the past two years. The SME100 Award will be a fitting gift and acknowledgment for the team.