Sun Cycle Sdn. Bhd. was created in 2015 out of a passion for the development of the Malaysian gaming component distribution market and a desire to create a new experience for its business partners, channel resellers and end users. Convergence between PC components and high-end gaming products is an essential factor in today's dynamic gaming market. Sun Cycle does comprehensive market research and attempts to offer a diverse range of brands and components for a complete gaming setup in order to meet customer demand.

After seven years of hard work, Sun Cycle went from distributing a single brand out of its office in Ipoh to 55 brands with a dedicated service centre and an official Cooler Master service centre and office in Petaling Jaya. As a business-to-business (B2B) distributor, Sun Cycle pioneered the development of a web and mobile-optimised online platform (e-connect) for improving inventory management and order placement for its resellers. Because Sun Cycle is a distribution who genuinely cares about the products it sells, the company has created a brand-new mobile app (CAREX) that allows customers to register their purchases and track warranty and return merchandise authorization (RMA) requests. Sun Cycle is still developing features and improvising these applications from time to time to provide the best experience and solutions to its partners, resellers and end customers.

The word "passion" has a special place in the company, and it is this belief that motivates the team to strive for greater heights. In spite of this, the team has been taking initiatives with the goal of bringing all the fun and extraordinary experiences to Malaysia. Nonetheless, the award is given not only to the company but also as a tribute to the hard work of the entire team.