V Fifth Group Sdn. Bhd. is different from the average real estate sales and marketing firms where they can only provide traditional ways to assist developers on their sales. V Fifth is different as it does not only provide sales and marketing support but also strategy enhancement and execution to clients, such as repackaging their products by furnishing their units at the lowest costs to the developer. Re-enhancement of their package by providing added on value to the developer’s package, such as fully furnished package, provides guaranteed minimum returns to their customers which does not come from the developer’s account.

V Fifth also assists developers to repackage their unsold and overhang units to increase their competitiveness in the market which has proven to be successful in numerous projects such as in Kuala Lumpur and Petaling Jaya . The strategy and enhancement has assisted the developers to increase their sales by more than 40%.

V Fifth approaches innovation by looking into gaps that are unfilled in the market and problems that clients or developers face, such as overhang and unsold properties. In this case the company will enter into the projects with its associates and provide them with a full fledged sales and marketing enhancement to boost their products in the market. These include providing customers that buy their project with Guaranteed Return Rental, Smart Kiosks Concierge and smart management system.

By being able to maintain sustainability in the market, V Fifth is always upgrading its management system and enhancing its IT solutions to be different from its competitors and to remain competitiveness. V Fifth also plans to expand and grow its roots in the real estate industry into renovation, property management and interior design. Corporate social responsibility has always been part of the company’s role. It plans to collaborate with nursing homes by creating events and social media postings to increase their awareness for more people to help them through their operations.