Alpha Group was founded in 2019. After 5 years of hard work, the Group is now a top Industrial & commercial specialized Group in Malaysia, cultivated more than 10 leaders and grown more than 200 partners.

As a real estate company, Alpha Group exclusively handles commercial and industrial properties, offering expertise tailored to client business needs. Alpha Group is not just a negotiator; it is also a strategic partner for businesses seeking growth. With exclusive expertise in the commercial and industrial sector, unmatched market intelligence and an ecosystem of industry connections, Alpha Group empowers companies to thrive in a competitive market.

The SME 100 Award positions Alpha Group as a leader in the industry, highlighting its success, reliability and market leadership and enhances trust with clients. The Award also serves as a strong marketing tool, differencing the company from competitors, creating a unique selling proposition. The recognition also connects the company with other award-winning businesses, opening doors for collaborations, partnerships and new business ventures.

Alpha Group leverages technology to streamline operations. It uses advanced Customer Relationship Management platforms to manage leads, track client interactions, and automate follow-ups. Alpha Group has developed its own system for its negotiators that provides real-time updates on property listings, market insights and appointment scheduling. Alpha Group provides continuous training and development to its negotiators and encourages them to attend workshops, conferences and certifications on negotiation skills, market trends and tech adoption. The company also provides internal training on topics like advanced sales techniques, digital tools and innovative property marketing strategies. These include role-play scenarios where negotiators test new approaches and measure their effectiveness.

Alpha Group also offers value-added services like feasibility studies, operational efficiency consultations or zoning advice. It has introduced customized reporting tools where clients receive periodic updates on market performance or property ROI affecting their investments. As an example, a concierge-style service where negotiators handle not just property selection but also legal, financial and relocation needs.

Alpha Group has implemented Green Business Practices such as paperless operations where it uses digital contracts and property management systems to reduce paper usage. It advocates and list properties that meet certifications like LEED or GreenRE and educates clients on the benefits of energy-efficient buildings, such as cost savings and compliance with environmental regulations. Alpha Group also partners with developers to prioritize sustainable designs in new projects such as the “Green Property Portfolio” highlighting eco-friendly commercial and industrial spaces.