GREENLANE FREIGHT SDN BHD
Awards and Recognition:

2024

Company details
CEO/Director’s Name
Mae Hoo
Designation
Managing Director
Address
No. 31-3, Jalan Gemas,
10460 Georgetown, Penang.
No. 31-3, Jalan Gemas, 10460 Georgetown, Penang.
Website
Company Introduction
Established in 2013 in Penang, Malaysia, Greenlane Freight Sdn. Bhd. has earned a reputation as a premier provider of logistics and supply chain services. Our commitment to addressing logistics challenges with creativity and precision ensures that your operations are both efficient and cost-effective. Our dedication to excellence is exemplified by our ISO 9001 certification, achieved in 2018, which highlights our adherence to the highest standards of quality and professionalism.At Greenlane Freight, we pride ourselves on offering innovative logistics solutions tailored to the unique needs of each client. Our team of experienced professionals is dedicated to delivering a personalized, end-to-end approach to logistics management. We understand that every client has distinct requirements, and we collaborate closely with you to develop customized strategies that align with your specific goals.
Our extensive network of partners and industry experts across the Asia-Pacific, Europe, and the Americas empowers us to serve clients effectively on a global scale. This international presence ensures that we can meet your logistics needs wherever they arise, positioning us as a trusted partner in your logistics journey. Our flexible and customizable services are designed to enhance operational efficiency, allowing you to focus on your core business while we manage your logistics challenges seamlessly.

Vision and Core Values
Our vision is to be your most reliable partner in innovative logistics and supply chain solutions, advocating for excellence in the industry. We embody core values of accountability, trust, and customer orientation, which are integral to our operations. By prioritizing these principles, we aim to foster strong relationships built on trust and deliver excellence in every interaction.Why Choose Us?
At Greenlane Freight, we recognize that each customer is unique, and we take pride in providing tailored solutions that address your specific needs. Our approach begins with attentive listening; we analyse your challenges and identify gaps in your logistics processes to develop customized strategies that align with your operational goals. Transparency is a cornerstone of our service philosophy. We believe that keeping you informed throughout the logistics process is essential for building trust and ensuring peace of mind. By offering complete visibility into every step of your logistics journey, we empower you to make informed decisions and foster a collaborative environment.We view our relationship with you as a partnership. Acting as an extension of your team, we take a personal approach to understand the intricacies of your business. This collaborative mindset allows us to deliver effective solutions to your logistics challenges, ensuring that we not only meet your expectations but exceed them.
Future Goals
Looking ahead, we aspire to increase revenue and profitability while enhancing our brand reputation. Our aim is to become the most reliable provider of Freight Forwarding, Removals & Relocation, and Project Logistics Management services, driven by a people-centric approach to serving our valued customers.

Our Services
At Greenlane Freight Sdn. Bhd., we offer a comprehensive suite of inbound logistics and interconnected services designed to meet the diverse needs of our clients. Our warehousing and distribution solutions ensure that your goods are stored safely and efficiently, allowing for streamlined inventory management and timely deliveries. We also provide charter services for aircraft, barges, or LCTs, facilitating the transport of goods across various modes of transportation to meet your specific requirements. For urgent consignments, our hand-carry service guarantees that your critical shipments reach their destination quickly and securely. We understand the complexities of international trade, which is why our customs brokerage and compliance services are essential in navigating regulatory requirements and ensuring that your shipments adhere to all necessary guidelines. Additionally, we specialize in cargo consolidation and deconsolidation, optimizing your shipping processes to reduce costs and improve efficiency. Our expertise extends to specialty cargo handling, where we manage unique or sensitive items that require special attention and care during transit. We also offer project logistics and compliance consulting, providing strategic guidance to ensure that your projects are executed smoothly and within regulatory frameworks. To protect your investments, our marine and project insurance coverage offers peace of mind against potential risks.In the realm of logistics management, we provide air and ocean freight forwarding services, ensuring that your goods are transported efficiently across borders. Our cross-border transportation solutions facilitate seamless movement of goods between countries, enhancing your supply chain’s effectiveness and reliability.
We are committed to delivering unparalleled logistics solutions that elevate your business and drive your success in the global marketplace. Let us partner with you on your journey to excellence.
How do you differentiate your company with the competitors
Unique selling proposition
In the competitive freight and logistics sector, our company differentiates itself through personalized service, technological innovation, and operational agility. We prioritize strong client relationships to understand their unique needs, leveraging data analytics for real-time updates and route optimization. Our dedicated team is available 24/7 to provide ongoing support, making us a trusted partner in the logistics industry. This blend of exceptional service and advanced technology sets us apart from our competitors.
What does the award mean to you?
Significance of the Award
Winning the award for one of the fastest-growing SMEs in the region is a significant honour that reflects the hard work and dedication of our entire team. This recognition validates our commitment to exceptional service and motivates us to continue striving for excellence. It reinforces our belief in the impact of our innovative approaches and customer satisfaction efforts. This award marks a milestone in our journey, inspiring us to set new benchmarks for success.
How do you approach innovation and experimentation within your business?
Approach to Innovation and Experimentation
Innovation is central to our business strategy, fostering a culture of experimentation where our team explores new ideas to enhance our services. We invest in training and development to keep our employees updated on industry knowledge and technologies. By leveraging emerging technologies like AI, machine learning, and automation, we aim to streamline operations and improve efficiency. Our open-door policy promotes collaboration and creativity, enabling us to quickly adapt to market changes and customer needs.
What are your plans for sustainability and corporate social responsibility?
Plans for Sustainability and Corporate Social Responsibility
We recognize the importance of sustainability and corporate social responsibility in today’s business landscape. As a growing SME, we are committed to minimizing our environmental impact through various initiatives, such as…….We enhance energy efficiency by implementing practices like LED lighting and optimized HVAC systems, while encouraging energy-conscious behaviours among employees. In transportation, we partner with providers using fuel-efficient vehicles and promote carpooling. Our waste reduction efforts include a robust management program focused on recycling, paperless operations, and composting. We also assess suppliers to ensure adherence to sustainable practices. Employee engagement is crucial, so we have established a sustainability committee to encourage participation in eco-friendly initiatives. We support community service projects to foster a culture of giving back. Lastly, our sustainable procurement policy prioritizes sourcing from companies that utilize renewable resources and ethical labour practices. Through these initiatives, we aim to positively impact the environment and the communities we serve.
In conclusion, this award reflects our dedication to excellence, innovation, and social responsibility. We remain committed to differentiating ourselves in the market and continuously evolving to meet the needs of our clients while making a positive impact on society.
Unique selling proposition
In the competitive freight and logistics sector, our company differentiates itself through personalized service, technological innovation, and operational agility. We prioritize strong client relationships to understand their unique needs, leveraging data analytics for real-time updates and route optimization. Our dedicated team is available 24/7 to provide ongoing support, making us a trusted partner in the logistics industry. This blend of exceptional service and advanced technology sets us apart from our competitors.
What does the award mean to you?
Significance of the Award
Winning the award for one of the fastest-growing SMEs in the region is a significant honour that reflects the hard work and dedication of our entire team. This recognition validates our commitment to exceptional service and motivates us to continue striving for excellence. It reinforces our belief in the impact of our innovative approaches and customer satisfaction efforts. This award marks a milestone in our journey, inspiring us to set new benchmarks for success.
How do you approach innovation and experimentation within your business?
Approach to Innovation and Experimentation
Innovation is central to our business strategy, fostering a culture of experimentation where our team explores new ideas to enhance our services. We invest in training and development to keep our employees updated on industry knowledge and technologies. By leveraging emerging technologies like AI, machine learning, and automation, we aim to streamline operations and improve efficiency. Our open-door policy promotes collaboration and creativity, enabling us to quickly adapt to market changes and customer needs.
What are your plans for sustainability and corporate social responsibility?
Plans for Sustainability and Corporate Social Responsibility
We recognize the importance of sustainability and corporate social responsibility in today’s business landscape. As a growing SME, we are committed to minimizing our environmental impact through various initiatives, such as…….We enhance energy efficiency by implementing practices like LED lighting and optimized HVAC systems, while encouraging energy-conscious behaviours among employees. In transportation, we partner with providers using fuel-efficient vehicles and promote carpooling. Our waste reduction efforts include a robust management program focused on recycling, paperless operations, and composting. We also assess suppliers to ensure adherence to sustainable practices. Employee engagement is crucial, so we have established a sustainability committee to encourage participation in eco-friendly initiatives. We support community service projects to foster a culture of giving back. Lastly, our sustainable procurement policy prioritizes sourcing from companies that utilize renewable resources and ethical labour practices. Through these initiatives, we aim to positively impact the environment and the communities we serve.
In conclusion, this award reflects our dedication to excellence, innovation, and social responsibility. We remain committed to differentiating ourselves in the market and continuously evolving to meet the needs of our clients while making a positive impact on society.









