Sin Soon Fa Fruits Sdn. Bhd. is a leading supplier and distributor of high-quality fresh fruits in Malaysia. Established with a commitment to providing premium and fresh produce, the company specializes in sourcing a diverse range of fruits from local and international markets. The business is built on strong relationships with farmers, suppliers and customers, ensuring a steady supply of the freshest fruits year-round.

Sin Soon Fa’s mission is to provide customers with the finest selection of fruits, known for their exceptional quality and freshness. It is dedicated to supporting sustainable farming practices and offering a wide variety of fruits that cater to the tastes and preferences of the diverse clientele. Sin Soon Fa offers a broad spectrum of fruits. Sin Soon Fa also provide tailored services to meet the needs of individuals, corporate clients and events.

Receiving the SME 100 Award 2024 is a proud and significant achievement for Sin Soon Fa as it signals the company's ongoing success and positions it for future growth. It showcases the company’s commitment to excellence, innovation and reinforces its role as a leading player in the fresh fruits distribution industry. This award not only strengthens its reputation in the market but also sets the stage for even greater accomplishments in the years to come.

At Sin Soon Fa, innovation and experimentation are at the core of its business strategy, driving growth and ensuring the company remains competitive in the ever-evolving fresh fruit market. The company understands that to continue leading in the industry, it must adapt to new trends, embrace technological advancements and experiment with new ideas to improve its products and services. Sin Soon Fa approaches innovation and experimentation by exploring new fruit varieties and product offerings, adopting customer-centric innovations, collaborating with strategic partners, embracing digital transformation and e-commerce and adopting agile business practices.

Sin Soon Fa is deeply committed to sustainability and corporate social responsibility. As a leading supplier of fresh fruits, the company recognizes that a sustainable approach not only benefits the environment but also builds stronger relationships with customers, suppliers and communities. By adopting responsible sourcing practices, reducing wastes, supporting local communities and prioritizing environmental impact, Sin Soon Fa is not only helping to ensure a better future for its customers but also contributing to a healthier planet and society.