In 2014, AMD Solutions Sdn Bhd is established, a company specialising in the distribution of in vitro diagnostics (IVDs). The company has mid- and long-term plan for market penetration in General Practitioner (GP), Government Hospital (GH), Private Hospital (PH), Private Lab (PL), Institution (INS), Klinik Kesihatan (KK). The management perceived as a value-added reseller (VAR), market value added (MVA) and economic value added (EVA) who relentlessly add values to our dedicated customer, market and economy by distinguished after-sales service. With enhanced business performance, it is important to deliver the customers’ needs and fill the identified gaps in the industry.

The development & structure of management team with succession plan from OKR/KPI. The change and risks will be discussed below to improvise total business environment.

HR - Improve staff retention by enhance learning & development

Admin & Customer Service - Improve tender submission processes for government-hospitals

Technical Engineer - Response within 1-hour when complaint received and on-site within 4-hours, Call Centre Solutions 24/7

Finance & Commerce Operations - Improve Deal Calculator for tender value calculations and best practices of warehouse management

Sales & Marketing - Create more marketing activities for brand awareness by participation in conferences, provide CME, webinar to support 4-years tender, site-evaluation to evaluate the analyser performance & accuracy

It means a lot to me & my team to signify that the hard work is payoff. It encourages us to go extra miles and motivate people around us.

The business model innovation is to create new value propositions, capture new market opportunities, and gain a competitive advantage. It involves developing innovative ways to generate revenue, deliver products or services, and create and capture customer value. New value propositions - differentiation of Mindray Urinalysis technology (digital imaging) & define purpose, perform SWOT analysis, set SMART goals, develop a plan.

Capture new market opportunities - Start working 1 year before tendering due, know-how to outperform competitor, address it all to capture the market.

Competitive advantage - Guided by a strong organisational culture known as AMD 555, the company operates on five core values: Leadership, Learning Organisation, Go the Extra Mile, Talent Cultivation, and Innovation. It also promotes a unique 5Hs culture: Healthy, Happy, Honest, Hardworking, and High Performance, fostering a positive and productive work environment. Its operations and strategies are further supported by five key energy principles: Synchronisation, Speed, Communication, Customer Passion, and Integrity.

AMD has always been deeply committed to giving back to society through social impact and community service. In the past, he supported global humanitarian efforts, including contributing to UNICEF. In 2025, he plans to deepen this commitment by leading his team in spearheading meaningful Corporate Social Responsibility (CSR) initiatives. Through these efforts, AMD aims to create lasting value for underprivileged communities while fostering a culture of compassion and purpose within the organisation; The company also work with One Hope Charity & Welfare, Dato Chua to screen through people on eGFR, 2-days event, Butterworth, May-25, who has family history of kidney disease